Five guides to the jobs an independent electronic artist actually has to get done. Each one lists what the job demands before it says a word about how we do it — and each one ends with where we are not the right pick.
A scoreboard where our column wins every row tells you nothing, because nobody ever publishes the one where they lose. So these guides do the opposite: they describe the requirements of the job first, and the honest boundary of what we do last.
Where a specific tool matters to a fact — a policy change, a pricing model, a genuine strength — it gets named in the writing, neutrally. If you want a straight tool-by-tool roundup, the blog has those, and they name everyone.
Deadlines someone is accountable to, feedback specific enough to act on, and the right ears rather than the most ears.
One URL that survives the whole campaign, analytics that name the channel, and something left over after the click.
Where the file lives, what the unlock depends on, and whether the email you capture is usable afterwards.
A list that fills itself, deliverability that survives two years, and one send that serves both DJs and fans.
A destination that keeps something, a minimum you can afford to lose, and an honest split of where the money goes.
Those live on the blog, where we can name every option and say where each one genuinely wins.
Demo feedback, release links, gates, outreach and paid reach — built for electronic artists, in one place, so the fan you earn in one shows up in the next.