Lukas Pauka — oprichter, growyour.music
Pre-vetted demos, structured 7-day feedback, and a real line back to the artist — built for independent electronic labels.
30 of 30 founding spots open
Als je een klein elektronisch label runt, ken je het wel. De promo-inbox op 800. De helft bots, de rest copy-paste Dropboxjes. Iets dat het waard is om te tekenen, eens per kwartaal, als je geluk hebt. Je A&R's die zondagmiddagen besteden aan het opruimen ervan.
growyour.music is de stillere pijplijn die ik zou willen als ik een label runde: vooraf gescreende producers, een feedbackcyclus van 7 dagen met gestructureerde beoordelingen in plaats van “vond het geweldig”-reacties, en een echt kanaal terug naar de artiest. Ik open 30 oprichtersplekken voor labels die me helpen het vorm te geven. Jij krijgt een stabieler signaal van demo’s die het waard zijn om te horen. Ik krijg de bewijzen om te laten zien dat dit werkt.
Lees het aanbod hieronder. Als het klopt, boek dan 15 minuten.
— Lukas, oprichter, growyour.music
A permanent mark on your public profile. Signals to artists that you were here before the rest of the directory.
Every demo from a paying artist comes through your queue at no cost to you. Built so the inbound starts before any invoice does.
Routed by genre, BPM range, and the specific A&R criteria you set. If we do not deliver 20, the next month is on us.
30 minutes on Zoom, every month. Direct line for product feedback, A&R workflow notes, anything you need shipped or fixed.
Same SLA the artist signed up for. Miss it and the artist gets an automatic credit refund — that is built in, no admin required from you.
A short note about what the program got right and what it did not. Used on the public site and in honest investor updates. You approve the wording.
Producers you trust who would benefit from a feedback-first pipeline. We onboard them on your introduction so they show up engaged.
Big enough that artists know the name. Small enough that you still answer your own promo inbox.
At least one release every 6 weeks across the last six months. We optimise around labels that are actually shipping.
You sign what you sign. No major-distributed obligations dictating the catalogue. No pay-to-play.
Openbare lancering begin september 2026. Tot en met augustus werven we 30 oprichtende labels. 0 van de 30 plekken bezet — 30 open.
We praten over je roster, hoe je demo-workflow er nu uitziet en of het oprichterscohort bij je past. Geen pitchdeck. Geen opvolgmails. Alleen het gesprek.
lukas@growyour.music
How independent labels build a demo pipeline that actually surfaces signable talent — intake criteria, review cadence, and the A&R workflow we see working across the directory. No cost, no catch.
Get the playbookBecause the founding cohort needs real attention — monthly 1:1s, fast iteration on what works, and enough room to act on feedback before the next intake. Past 30 we stop being a founder-led program and start being a SaaS funnel. We are not ready for that yet.
House, techno, melodic, deep, drum & bass, garage, breaks, and adjacent electronic. The producer side of the network is built around Beatport and Traxsource chart data, so anything those stores cover is in scope. If your roster sits outside that, tell me on the call and we can make a judgement together.
You keep the Founding Label Badge, you keep the direct line to me, and you choose whether to continue on a paid label plan ($50/mo as currently scoped). No auto-conversion. No card-on-file pressure. If the program did not earn its keep, we shake hands and you walk.
Not for the founding 90 days. After that, the Label plan is $50/mo at full price. Founding labels lock in a permanent 50% discount as long as you stay subscribed. The point is to make the math obvious: if the inbound demos are not paying for the seat, the seat does not exist.