TogetherWeRise Launches Promo Marketplace and Label Credit System, Opens Genesis Program for Label Migration

TogetherWeRise today announced its Phase 2 release, introducing the Promo Marketplace, Label & Curator Directory, Team Collaboration Tools, and the Label Credit System — collectively designed to scale the platform from artist toolkit to full industry infrastructure.

The Promo Marketplace enables labels to upload tracks, select from three customizable email templates with full branding control, and distribute directly to curators, DJs, radio programmers, and press contacts. The system tracks opens, clicks, downloads, and feedback in real time, with a persistent audio player that continues playing during navigation. Flat-fee pricing replaces the industry's standard per-promo model, making large-scale promotion accessible to independent labels for the first time.

The Label Credit System introduces a novel retention flywheel: labels convert their $1 per-demo-reviewed payouts into 1.3 to 1.5x platform credits, usable across ads, premium features, and promo campaigns. Standard conversion offers a 30% bonus, while premium conversion for high-engagement labels delivers a 50% bonus. Early data projects that 50-60% of labels will choose credit conversion, reducing Year 1 cash outflow by $75K-$90K while accelerating platform engagement.

A searchable Label & Curator Directory launches alongside the marketplace, with verified profiles, genre filtering, submission statistics, and response rates. Verification badges for established entities help artists and curators identify serious industry players.

Team Collaboration Tools, available on the Label tier, bring multi-user accounts with role-based permissions, shared campaign management, internal notes, and activity logging — enabling professional A&R teams to operate within the platform.

"Phase 2 is where TogetherWeRise becomes the operating system for independent electronic music," said Lukas Pauka. "The credit system creates a self-reinforcing loop: labels review demos, earn credits, spend those credits on promotion and advertising, which drives more artists to the platform, which drives more demos. Everyone grows together."

The Genesis Program opens simultaneously, offering established labels from legacy platforms a structured migration path with three months of free Label tier access ($150 value), 100 ad credits ($100 value), and dedicated onboarding support. The requirement: complete three promo campaigns in the first three months. TogetherWeRise targets 50+ label migrations through the program, with a projected 70% retention after the trial period.