We are building the label that belongs to everyone
growyour.music is a creator growth engine for independent electronic music. Seven connected tools — from demo routing to targeted ads to community funding — so you never have to choose between making the music and building the career.
The problem isn't effort. It's fragmentation.
Being independent today means running a label of one. One service routes your demos, another builds your landing page, another runs your ads, another sends your promos, another captures emails — and none of them talk to each other. Major labels have whole teams stitching this together. You're doing it alone, between sessions, on the same laptop you produce on.
We built the platform we wished existed. growyour.music brings demo drops, smart links, pre-save campaigns, download gates, ad campaigns across Meta, TikTok, and YouTube, promo distribution, and a community-funded grant program into one place. Every tool feeds the next: a download gate grows your mailing list, the mailing list powers your pre-save, the pre-save data sharpens your ads. Your growth compounds instead of fragmenting.
Whether you're an emerging producer sending your first demo, a label looking for a sharper A&R workflow, or a DJ building a fanbase from zero — every feature here exists to move the work forward. And 10% of profits goes back to artists through the Creator Fund, because the next breakthrough should be funded by the scene it comes from.
Lukas Pauka
Founder / Builder
Built by an artist who lived the problem
Lukas Pauka is one half of Raw Underground, an Amsterdam house duo rooted in the city's 90s underground — the Mazzo and RoXY years. The duo has released on King Street Sounds, Deepalma, and W&O Street Tracks, reached the Traxsource top 10, and picked up support from Kerri Chandler, Laurent Garnier, and Tony Humphries. Lukas also spent over a decade in the music business at SoundCloud and JUKE, plus more than twenty years in digital advertising. He's built platforms — and he's sat on the other side, waiting for a label to reply.
Demos disappeared into inboxes. Marketing felt like shouting into the void. Smart links, pre-saves, targeted ads, promo distribution — the tools major-label artists use every day were too expensive, too fragmented, or built for someone else entirely. Independent producers were left to figure it out alone.
growyour.music is what happens when someone who understands both sides — the creator economy and the digital marketing machine — builds for the people the industry forgot. Not from a boardroom. From a studio.
We run lean by design: a small team and heavy automation. The Ad Studio manages campaigns across three platforms; an enrichment pipeline keeps verified label profiles current around the clock. Low overhead isn't a bragging right — it's how the savings end up with the artists and labels instead of in our cost base.
What We Stand For
Every decision starts with one question: does this help artists grow? If not, it doesn't ship.
From feedback to financials — you'll always see how the answer was made. No black boxes, ever.
Real growth, not follower counts. We measure what moves a career, not what inflates a chart.
10% of profits goes back to creators. Your success funds the next artist's breakthrough.
Seven Tools. One Flywheel.
Get heard. Build fans. Own your momentum. Every tool connects to the next — so your growth compounds, not fragments.
Demo Drop
Drop directly to verified electronic music labels. Every demo gets a guaranteed response within 7 days — or your credit back, automatically. No gatekeepers. No silence.
Smart Links
One link for every platform. Beautiful landing pages that auto-transition from pre-save to streaming on release day, with real-time click analytics so you know exactly what is working.
Pre-Save Campaigns
Build momentum before the drop. Fans connect Spotify with one tap and their saves fire automatically on release day. Email capture, countdown timers, and conversion analytics built in.
Download Gates
Turn every free download into a fan relationship. Gate your tracks behind email capture, Spotify follows, or SoundCloud reposts. Grow your mailing list on autopilot with every release.
Ad Studio
Launch campaigns across Meta, TikTok, and YouTube from one dashboard. AI generates your audience targeting. You set the budget. The platform router optimizes spend across channels in real time.
Promo Box
Send your releases straight to DJs, radio, press, and tastemakers. Track every open, listen, and download. Collect star-rated feedback. Know exactly who is championing your music.
Creator Fund
We reinvest 10% of platform profits back into our community. Apply for grants, get community-backed funding, and grow alongside the artists and labels building this platform with us.
Verified Electronic Music Labels
We have built the most comprehensive, continuously enriched directory of electronic music labels on the web. Every label is profiled with Traxsource and Beatport rankings, social media presence, SoundCloud and Spotify data, genre specializations, full roster information, and direct submission channels.
This is not a static list — it is a living intelligence layer. Our enrichment pipeline crawls, verifies, and updates label data around the clock. When you submit a demo, you know the label is active, relevant, and accepting music right now. When you run an ad, you know your audience targeting is built on real data.
Browse the Label DirectoryThe music industry shouldn't be a black box.
Whether your demo is strong enough, whether your ads are reaching the right ears, whether your release strategy is working — you deserve clear, honest answers. Not silence. Not guesswork. Answers.
We're building this platform in the open, alongside the artists and labels who use it. Every feature request shapes the roadmap. Every piece of feedback makes the tools sharper. This isn't a product built for you — it's a product built with you.