The EPK Promoters Actually Open: Build a Press Kit and a Book Me Page That Get You Booked

What a Promoter Is Actually Looking For

A promoter booking a Friday has a shortlist, a budget and about forty other things to do. When they open your press kit, they're not reading it. They're scanning it for three answers:

1. Can you hold a room? They want to see you play, not hear about it.
2. Can they sell you? That means a photo they can put on a poster and a line they can paste into a listing.
3. How do they book you? One clear way to make an offer.

If those three are visible in the first screen, you're in the conversation. If they have to scroll past a 900-word origin story to find them, they close the tab and move to the next name. It isn't personal. It's a Tuesday.

Most artist EPKs fail this test in the same ways: a Google Drive folder with no live footage, a bio written in the first person, photos that are 600 pixels wide, and "bookings: DM me" at the bottom.

The Order That Gets You Booked

Build your press kit in the order a promoter reads it.

Live set first. This is the single item promoters call a deal-breaker when it's missing. A full set filmed on a real system, ideally with a crowd in shot, beats any amount of copy. A Boiler Room or a Cercle is great if you have one. A phone-mounted recording from a club night you played last month is still far better than nothing.

Then a short bio, in the third person. Promoters paste it straight into event pages and press releases, so it has to read like someone else wrote it. Keep three lengths ready: one line for a listing, a paragraph for a press release, and a longer version for features.

Press photos that survive a poster. Two or three high-resolution shots, at least one landscape and one portrait. If the only image you have is your Spotify avatar, that's the first thing to fix.

Numbers, with a source. Monthly listeners, releases, followers. Only show the ones that help, and always say where they came from. A number with "Spotify" under it reads as a fact. A number with nothing under it reads as a guess.

Dates, rider, contact. Upcoming events show you're active. A technical rider saves the venue a phone call. A booking contact closes the loop.

What Your growyour.music Press Kit Does for You

Your press kit lives at growyour.music/your-name/press, and most of it fills itself in. When you connect Spotify, SoundCloud, YouTube and Instagram, the page pulls in your bio, photos, stats, discography, mixes and live videos, so it's usable before you've typed anything.

A few details that matter more than they look:

• Live sets are ranked. Your YouTube videos are scored for signs of a real performance (broadcast series, "live set", "full set" in the title), so a live set rises above a music video.
• Stats carry their source and date. Every number shows where it came from. Anything under 1,000 is left off automatically, and you can hide any stat, or the whole block, if you'd rather not show it.
• Photos download at full resolution. The page shows a fast web version. The promoter downloads your original, one at a time or as a single ZIP.
• One click to a PDF. The PDF is built from the live page, so it's never out of date. If you already have a designed PDF you love, upload it and that one is served instead.
• "Released on" and "Supported by" are yours to curate. Pick the labels and the DJs that played your records, so the credibility line is the one you'd choose.

Your dashboard shows a completeness score with the next missing item at the top, weighted the way promoters weigh it. Live video counts for the most, then the bio, then photos and stats. You also get a weekly email with how many people opened your kit, so you know when it's working.

The Technical Rider Nobody Writes

Most emerging artists don't have a rider. They figure they'll sort it out on the day. Then they turn up to a club with one working CDJ and a monitor pointing at the wall.

In your press kit, pick a gear preset (CDJ standard, CDJ extended, controller or hybrid live) and the rider fills itself in. Then adjust the booth, monitoring and hospitality lines to match what you actually need. The stage plot is drawn for you from the same answers. If you play live with more kit, add a line-up, an input list, power needs, a schedule and a technical contact with a phone number someone will pick up on the day.

A rider isn't a diva move. It tells a promoter you've done this before and that the night will go smoothly.

Book Me: One Form Instead of Forty DMs

Here's how a booking usually goes. A promoter DMs "you free 14th?" You reply three hours later. They ask your fee. You ask about the venue. They mention flights are covered but not the hotel. A week later you still don't know the set time.

Book Me replaces that thread with one structured form, opened from your press kit or your bio link without leaving the page.

It runs in two steps. First the event: date (and whether it's flexible), event name, venue, city, country, event type and capacity. Then the offer and contact: fee and currency (or "open to your rate"), set length and slot, flights, hotel nights and ground transport, line-up context, and a link that shows who the promoter is.

You set the rules once:

• Minimum notice. Requests for a date too soon are turned away before they reach you.
• Territories and blackout months. Say where you play and when you're off.
• Fee floor. Offers below it still come through, but they're flagged, so you can decide fast.

Every promoter confirms their email before the request reaches you, which keeps spam out of your inbox. Each request then sits in your bookings inbox, where you can reply, open a discussion or decline with a reason. Requests that sit unanswered for 14 days expire, so your inbox doesn't fill up with dead offers.

Set It Up in an Afternoon

1. Connect your platforms, then open your press kit from the dashboard.
2. Check the live set at the top. If it's not a real performance, upload one to YouTube and refresh.
3. Generate your bio, then edit it until it sounds like you.
4. Upload two or three high-resolution press photos.
5. Fill in your rider and switch on Book Me with your notice, territories and fee floor.

Then put the link everywhere a promoter might look: your Instagram bio, your email signature, the reply you send to "send me your EPK". The press kit, the PDF and Book Me are included with every artist profile, including the free Spark plan.

You can also ask Gymmy, the assistant in your dashboard. It can check how complete your kit is, tell you what to fix next, rewrite your bio and set up Book Me for you.

The music gets you on the shortlist. A press kit that answers the promoter's three questions in one screen is what gets you the date.