How to Get Signed to Cr2 Records — 2026 A&R Guide

How to Get Signed to Cr2 Records

To get signed to Cr2 Records you need a house record with a hook. Not a clever one — a memorable one. Cr2 has spent twenty years releasing club music built to travel, and the filter is unusually simple: does a DJ want to play it, and does a crowd remember it afterwards? This guide covers what their A&R responds to, what the catalogue tells you, and how to submit.

The Label

Cr2 Records was set up in London in 2004 by Mark Brown — formerly boss of Credence Records, and one half of MYNC. That background shows in what the label does. Cr2 sits at the working end of house music: records made to be played, licensed, and heard well beyond the underground.

Our directory lists 23 artists connected to the label, and the catalogue spans household names and producers who were unknown at the time of release. Cr2 has been operating continuously for two decades, which in independent dance music is its own kind of credential.

For a producer, this is one of the more legible labels to target. There is no coded aesthetic you have to decrypt. The question is whether your record has the energy and the hook to sit next to what they already release.

What Cr2's A&R Looks For

• A hook you cannot shake. A topline, a riff, a vocal chop, a bassline — one element that does the heavy lifting and stays with the listener. This is the single biggest differentiator on this label.
• Commercial-grade production. Cr2 records compete on radio, in big rooms and on playlists. The mixdown has to stand up next to major-label output — clean, loud without being crushed, and translating on small speakers.
• Floor energy. Music built for the middle and the peak of a set, not the warm-up. Drops that land, drums that punch.
• DJ usability. Proper intros and outros, an arrangement a selector can mix in and out of. This sounds basic; it is regularly what separates a signable record from a good idea.

What the Catalogue Tells You

Look at who has released here. Fatboy Slim, David Guetta, Chris Lake and Arno Cost are all in the catalogue, alongside Anthony Acid, The Egg and Bush II Bush. That is a spread from big-beat and mainstream house to club-focused tech-house.

The lesson is about level, not style. Cr2's catalogue sets a production bar that is nearer to major-label than bedroom, and a demo that is arranged well but mixed roughly will lose on that alone. Before you send, A/B your master against a recent Cr2 release at matched loudness and be honest about what you hear.

What you will not find here is deep, patient, minimal-leaning house. If that is your record, the deep house guide points at better-matched homes. If you sit on the tech-house side, the tech house guide is the neighbouring lane, and the full house labels guide covers the rest.

Your Submission Message

Keep it short and specific:

• Send one track. Your single strongest, fully mastered record.
• Name the hook. One line: "the vocal chop in the second drop is the record." An A&R skipping through will go straight there.
• Confirm your clearances. Vocals and samples cleared, splits agreed. On a label that licenses actively, an uncleared record is unsignable however good it is.
• Say where it plays. Peak time, festival, radio edit potential. Cr2 thinks about records as products with a life beyond one club.

How to Submit to Cr2 Records

Cold-emailing a label of this size rarely works — the inbox is buried and most demos are never opened. On growyour.music you send your Cr2 Records demo directly:

1. Find Cr2 Records in the label directory and check your track against the recent catalogue
2. Submit your single best fully mastered track with a short, specific note
3. Get a guaranteed response within 7 days — real A&R feedback on hook, mixdown and fit
4. Get your credit back automatically if the label misses the deadline

Even a "not for us" is worth having. Feedback from a desk that has released at this level tells you precisely whether your production is competitive — which is the one thing a cold email will never tell you.

Frequently Asked Questions

How do I get signed to Cr2 Records?

Make a house record with a genuine hook and floor-ready energy, mixed to a commercial standard, then send your single strongest fully mastered track. On growyour.music you send directly with a guaranteed 7-day response and real feedback.

Does Cr2 Records accept demos?

Yes — Cr2 is listed as accepting demos in our label directory, with a demo contact on file.

What kind of house does Cr2 Records release?

Club-focused house across the commercial-leaning end — big-room house, tech-house crossovers and vocal club records. Founded in London in 2004 by Mark Brown.

How much does it cost to submit a demo to Cr2 Records?

On growyour.music you submit for a small per-submission fee that funds a guaranteed 7-day response with written A&R feedback — or your credit back if the label misses the deadline.

Start Submitting

Cr2 is a straightforward target: strong hook, strong mixdown, floor energy. If your record has all three, there is no reason to sit on it. Browse the house labels guide for more targets, or submit your demo today.