7
Signed Artists
3
Releases
2026
Founded
Soulful House
Primary Genre
About New Generation Records
New Jersey, USA based label, manufacturer and distributor, run by brothers Mike LaBirt and Larry LaBirt. Founded in 1987 by Mike LaBirt and Larry LaBirt, Larry P. Rauson, [a281700], [a132726] and [a281701]. Managing partner: Kevin O. (Kevin Oliphant].
Submitting to New Generation Records
New Generation Records is a Soulful House label. To submit a demo, study recent New Generation Records releases to understand their current sound direction — A&Rs listen for tracks that fit their aesthetic, not just production quality in isolation. New Generation Records expects clean mixdowns, an arrangement suited for DJ play (typically a strong intro and outro), and a sound that sits within their Soulful House catalogue. Submit your demo via growyour.music to receive structured feedback — ratings on Production Quality, Originality, and Marketability plus a personal written note — within 7 days, guaranteed.
Submit your demo via growyour.musicRoster
Label Founders
Kevin OliphantFounder
DJ, producer and engineer based in Bloomfield, New Jersey. Managing partner at .
Mike LaBirtFounder
"Wake Me Up" is a song by Canadian singer-songwriter the Weeknd and French musical duo Justice. It was released through XO and Republic Records as the opening track from the former...
Larry LaBirtFounder
"TV Off" (stylized in all lowercase) is a song by American rapper Kendrick Lamar from his sixth studio album, GNX (2024). It was released on November 26, 2024, as one of the album'...
Releases
Owe You Nothing
Album2021
All This Time
Album2021
All My Heroes Are Dead
Album2000
