Whoyostro White

Whoyostro White is the deep-house arm of Whoyostro, the house and minimal group launched in October 2013 by Pavel Pryboretsky (Vele). White has run since November 2015 on a strict fortnightly Friday schedule — 340 catalogue numbers and 353 releases deep, with roughly 26 releases every year and no gap year since it started. The sound is deep house first, with straight house, minimal / deep tech and the occasional jackin' or garage-leaning cut, and the roster is deliberately wide: 660+ credited artists in ten years, mixing scene names like Lauhaus, Martin Badder and James Silk with first-time signings. Where the parent label leans minimal and deep tech, White is where the group's deeper, groovier records land — and it is the imprint most likely to take a chance on a name nobody knows yet. White takes demos at its own address: a direct link, minimum three tracks, no vinyl-only submissions and no podcasts.